Unit E-Commerce

There's a competition between businesses in who can get to the top, so the most amount of people ill see and even click on their website and their most likely to receive the most business. Search engines look for the search term entered within the sites they've collected. Searches are then listed in their determination Of how relevant the site's content is to the term entered. To make sure your site gets the most views as possible, you can pay to make sure that the site has priority and be at the top in searches on search engines, regardless of the amount of relevance to the term. It costs quite a bit of money but would be effective.Newsgroups and forums – Newsgroups and forums is an online discussion site where people from different places can create a conversation by posting messages. For example, Trapdoors is a website of people's reviews of places they have been around the world and has a travel forum where uses can share experience, gain people's opinions and get answers to questions and queries fast. Newsgroups and forums alike, can advertise to particular types of people, for example, a company selling clothing items, would advertise on a fashion forum. The websites URL can be posted on newsgroups and forums.This is a good way of promoting, and promoting to specific group people, great if your website is in the niche market. Also, if someone opens your site up and likes it, their likely to say their comments, however they may spread criticisms and negative comments. And it's notes newsgroups and forums that you can post your site to; its social media like Faceable. All these ways are completely free also, especially as other forms Of promotion like sponsorships can be very expensive. Banners and pop-ups – I'm sure you've seen banners and pop-ups, they come up onto your desktops and internet earaches.It's basically and image or short video and either runs along the top of the site, along the side or above the task. The video or image attract s people's attention, and nowadays if you hover over some, they expand over the whole page after three seconds. The adverts company and the site that allow the advert each make money when someone clicks on the advert and gets more and more whenever another person clicks on their site. Also, if you've used an e-commerce site before and you've looked at particular items, they will come up in banners, as it remembers that you liked that item, and rises to entice you to buy it.Spam -? This is an e-mail that is sent to lots of people at random to reach as many people as they can. However, nowadays, theirs soft are that you can use to filter spam out from you're inbox, so people don't end up opening viruses. If people don't have this software, but are aware of internet privacy and threats, they will become less likely to open e-mails from people they don't know. Companies get e-mails and other methods of contact, through many ways, such as signing up to something online, completing online surveys, or even through the phone.Effective user interface -? Having an effective user interface is essential in having a successful business as it means people that are not so able in working technology, can easily still work it. This gives the site more views as people will generally come back again. Maintaining the site may be easier to keep up also. Online customer loyalty – This is similar too shop having loyalty cards, as the e-commerce site hands out offers and deals. They work buy either, buying products and getting offers on those and similar products, a point system or a buy three and with you third you get something for free.Customers would be likely to use the site again, if it means free or discounts and would be less likely to leave if they know they'll get deals. Site names -? Website names are most effective when they are memorable or simple. For example, compartmented. Com, has a memorable advert that makes sure potential customers don't think its compartme ntalize. Com. Another example, are websites that are simple and suitable, with no dashes or weird spellings, such as Google. Co. UK or youth. Com. If names are complicated then possible customers may be lost, due to errors in typing which can lead o ending up on a rival site.